Emotional Release Space
Health Care | C2C | End to End |Mobile App
Create big impact on the emotional development of many people.
Client
PT Suara Bumi Pertiwi (Listens)
Role
Freelancer Product Designer
Tools
Figma, Figjam, Notion, Discord, Miro
Timeline
6 month for product defiend & 1 year for development apps
Overview
Background
In Indonesia, mental health is still a taboo. If you visit a psychologist, people might think you're "crazy." Because of this stigma, many people hesitate to see a psychologist or talk about their issues with others.
The Objective
How can we provide a space for emotional release that helps people overcome their problems anonymously while still allowing them to join and engage with the community?
Target user
Gen Z
Challange
Be the only Product Designer on this project
Being the sole product designer isn’t easy. I carry a lot of responsibility to ensure the product meets our goals and objectives, while also handling additional tasks like creating PRDs, testing the app, and more.
Start from Zero
I’m really excited because I’ve gained a lot of new experience managing the project—from ideating and defining the core problem, to preparing the design library and collaborating with other teams to create a brand and design identity for Listens, all while working within our limited budget and resources.
From vendor to In house Development
Collaborating with others can be challenging, especially when they’re not fully dedicated to the project, like external vendors. We have to create multiple plans and methods to ensure clear communication and avoid misunderstandings.
Design output
Results
Listens
Proof of Concept | August - October 2024
Key learning
Understanding the product with information architecture
Building a robust information architecture allows us to create a strong foundation for a user-centric, efficient, and scalable product.
Be active communicate with other team
To create the best user experience, we must ensure that all processes related to requirements, design, and development are well-coordinated and executed seamlessly.
Focus on our goals
It's great that we have many ideas, but we must also consider whether it is really user needs or if they are simply nice-to-have features?