Fintech
B2C
Website
Make a reliable and seamless user experience credit checking
Loan Assessment Tools streamline the credit checking process for customers applying for loans through Lancar by Danamas. Previously, credit analysts manually conducted these checks using Excel. To accelerate this process and enhance efficiency, Danamas has decided to digitize the entire credit checking workflow.
Impact
Challange
this is my first experience working at a Fintech company. Therefore, I need to understand how the business operates and how internal teams function and achieve their tasks. This is also my first experience with enterprise design. I recognize that designing for enterprise products requires a different approach compared to designing for customer-facing products.
Client
PT. Pasar Dana Pinjaman (Danamas)
Role
Associate Product Designer
Tools
Figma, Figjam, Jira, Slack, Miro
Timeline
8 month
Translated product requirements into pixel-perfect UI designs, ensuring that the needs of
both users and the business were met
Do a user interview and FGD with researcher to uncover the problem that user face
Key Learning
Understanding how the business work
It's crucial for you to understand how the business operates. This involves more than just following the requirements provided by the Product Manager. You also need to comprehend the pain points experienced by users and their feelings while using the product. By gaining insights from both the business perspective and user experiences, you can create a more effective and user-friendly solution.
Understand the meaning of beautiful design.
People often want a beautiful design, but is that really what users need to achieve their goals? In this project, I learned that a functional design is far more important than mere aesthetics. My users, for instance, preferred Microsoft Excel over other digital tools because it allowed them to accomplish their tasks more effectively. Initially, I focused on creating a design that was visually appealing and aligned with current trends. However, this approach backfired as users found that the new design did not help them achieve their goals. This experience taught me that prioritizing user needs and practical functionality over aesthetic beauty is crucial for creating successful and user-friendly products.